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What Will Impact Beauty & Personal Care in 2018?

Mintel provides insights into four key trends.

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By: Christine Esposito

Editor-in-Chief

Mintel has identified four trends set to impact the global beauty and personal care market in the coming year. They are:   •   Biotechnology, together with a resurgence of local wisdom, will help brands face up to the challenges created by environmental issues. •   As consumers across the world are creating their own definitions of beauty which look beyond age, gender, and body type, brands that try to appeal to the 'mass' will miss the mark. •   Beauty consumers won't jus...

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